Transcription

What you can learn from this phenomenon called Pokemon GO.

How you doing? It’s Brett Campbell here, creator and founder of the Authority Academy, the online coaching community where we help entrepreneurs and small business owners generate more leads, more fans, and more customers.

Today, I want to talk about a craze that is sweeping the globe, and it is that of Pokemon.

Just before we get into that, I just want to give you just a few numbers, just to add some context to this. No doubt you’ve seen in your Facebook news feed, or even members of your family running around the streets trying to catch these bloody things called Pokemon.

The reality of the situation is, is this game, right? It’s a game that is created, I don’t know too much about it, to be honest, because I haven’t jumped over the fence yet. Mind you, though, I’m very, very curious to actually have a go at it, but I think I will manage by leaving it alone.

Anyhow, Pokemon, I was reading this morning, has … This creation of this game, right, this creation of this game, has increased Nintendo’s shares by $7.5 billion.

Currently, as of recording this, they are making $2 million a day on in-app purchases, so it’s quite a success. Also, currently there are more engaged, active users on the Pokemon GO game than there are on Twitter, which is absolutely unbelievable.

It got me thinking, because I’m always someone who likes to look for lessons in every single thing that I can see, and I looked at this go, and I go, “Wow. What an amazing concept.”

It’s actually making people get off their butt, and run around the streets, and the lazy people are actually sitting in their car, driving across from car park to car park, which is unbelievable in itself.

What it got me thinking was this whole thing of gamification. How can you use this concept of gamification in your business to get people to start moving forward, right, to create momentum?

It got me thinking again. I created a video probably a couple of weeks ago. It was a Facebook live, and it was myself at the gym, and there was this ab machine.

Basically, it had some balls, and it had a target, and I had to do crunches, as many as I could in 90 seconds. It had a timer, and all these things, and what it did was it actually made me go really hard trying to get a really good score.

I thought, wow, what a great way to gamify fitness, gamify your health.

Obviously, it got me thinking, going, how does this correlate to a business?

How could you be utilising these successfully as clues? How can you use these clues, and really make something happen in your business to at least get your prospects to put their hand up, or to engage in what it is that you have to offer.

I want to leave you with this thought. Where could you create a challenge, or where could you create some form of a game that is getting people to put their hand up, and to commit to a certain time to be able to actually go through a certain situation?

Think about that. For example, a good friend of mine, he created the Ten Day Hydration Challenge, right?

Basically, the challenge was to be drinking water for ten days. It’s something that we know we should be doing, but the reality is, most people don’t.

I actually did it, and it forced me to drink a certain amount of litres of water per day, and I’ll tell you. By the end of it, I was hooked. I was like, “Okay, what’s next?”

I want you to think about, what could you utilise from a gamification perspective to make it more exciting and more fun for your prospects to put their hand up and say, “Yes, I want to know more about what it is that you have.”

Until next time, I will see you on the next video.

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