TRANSCRIPTION
Facebook Ads don’t work.
How’re you doing?
This is Brett Campbell here, curator and founder of the Authority Academy, where I help entrepreneurs and small business owners generate more leads, more fans, and more customers to they can ultimately get their message, their skills set and their knowledge out to the people who want and need it most.
Today, I want to talk to you about this concept “Why Facebook Ads Don’t Work.”
Before I get this post and before I get the feedback from everyone going, “Brett, you’re full of shit, Facebook Ads are amazing,” here’s my caveat.
Facebook Ads don’t work if you don’t know how to do them properly, if you don’t know how to execute them properly, if you cant understand what it all means.
The amount of times I see people when I ask them, I say, “To here, put your hand up if you had used Facebook Ads before.” Of course, everyone’s hands go up, everyone’s dabbled a little bit.
Maybe you’re lucky, maybe you only wasted $20, maybe you put $50, maybe $100, maybe a thousand, who knows?
Then the second question I ask is I say, “Well, who’s using Facebook Ads every single day?”
Then everyone’s hand goes down, maybe a couple of hands stay up.
The reality is, the reason why people aren’t advertising every single day is because number one, you don’t understand the Facebook landscape.
Number two, you don’t know where you’re actually sending people to, like do you have a sequential funnel that creates this concept called the “dream come true” experience?
Or are you just throwing money against the wall and hoping it’s going to stick or hoping it’s going to attract someone? Or are you that person who just clicks the blue button that says “Boost Post” and you’re like, “Hmm, Facebook’s telling me to boost my post so I should do it.”
The reason why Facebook Ads don’t work they are not getting executed on.
You’re either not using your pixels properly, you’re not creating the ads properly, the image is not right, your message is wrong, there’s an incongruency throughout the entire process.
The amount of ads that I actually click on, just for pure curiosity, just to see what’s going to happen, and they take you to a page which is totally incongruent with what the message was, then of course they’re going to waste their money, because no one wants to be lead to an end of a dark alley, do they?
No, people want to be held by the hand, taken through this concept like we call the dream come true experience.
I just want to challenge you right now. Before you spend another cent on Facebook Ads, do your due diligence. Make sure you understand what pixels are, make sure you understand the different opportunities you have with creating audiences. That is amazing.
Here’s a tip for you. If you’ve got an email address or you’ve got an email database, upload your email database contacts to Facebook right now and you can send highly targeted ads to that audience. Think about that.
There’s amazing opportunities that we have in front of us. Facebook are making it more and more easier for us.
I know a lot of people think, “Oh, it’s hard because Facebook keep changing, putting up new pixels, they’re doing all this stuff and it’s confusing.” The only reason it’s confusing is because you’re not putting enough time and energy into learning and mastering the art of it.
Or, on the other side is, you’re spending money on the wrong experts to help you teach the stuff or do it for you, because the amount of conversations I’ve had around that, that’s entirely another video by itself, but I just want you to start taking personal responsibility.
If you’re not getting the response, you’re not getting the results that you want from your Facebook Ads, then you need to start looking at how much time and energy you’re spending and learning this craft.
If you would like a step-by-step guide on how to use Facebook Ads, tracking pixels, audiences, retargeting, all of that stuff and you want to be shown how to click and drag and insert and copy and paste and all of that, I want to invite you to come check out the Authority Academy community, where we show you how to do that and more.
Okay, we’ll show you how to do that and more. Go check it out. There’s a link below this video.
Until, then, I’ll see you on the next one.
