How you doing? This is Brett Campbell here, creator and founder of the Authority Academy Online Coaching Community, and today, I want to talk about live events.

Why I believe live events are important on 2 levels … Number 1, being the person who is actually going out there and attending different events, and then number 2, the person who is actually running and putting on events where people are actually coming to see you and to learn from what it is that you know.

First things first, go back to number 1 here, and is the concept of you actually attending an event. You’re booking in an event, whether it’s a free event or a ticket event, whether you are flying to another state, another country or whatever the case is … What I suggest is every single entrepreneur do is at the end of each year is look at the calendar for the following year.

Now a lot of events may be only marketed, say, 3 months prior, some even 8 weeks prior, actually to the event. Some of the major ones, they’ll already be booked and ready for the next year. I want you to start thinking in the terms of what events are you going to be going to over the next 12 months and why.

For example, if you’re in a startup phase right now with your business, and you’re looking to just generate some more leads or just even get a foundation, you want to go and look for events, teachers, people who are out there teaching you how to actually do just that.

Now, of course, you’ve got the other big events, like the Tony Robbins Date with Destiny, all of those things, which you would call a “flagship” event.

Now, I highly recommend that you sit down, and you schedule in at least 4 or 5 events, 4 or 5 events. Now, if you’re like anything like me living in Australia, it’s a little bit harder to get to the American events. However, we’ve got airplanes now, and it’s quite easy to actually jump on a plane and head over there.

Another great thing that I like to do as well is if you’re doing an overseas excursion or you’re looking to do an overseas event, try and look at events that tie into each other. For example, last year I actually went to an event that, the first event was at the end of March, and the second event was the end of April, so I actually tied in a little bit of a holiday in between there as well.

Of course, maybe that won’t work for you, whatever the case may be. I just want you to start thinking in the terms of where are you actually scheduling and planning your events? On the flip side of that is what events are you actually running? If you’re knowledgeable and you’re an expert, and you’re an authority in some key area, why are you not putting on events?

Now maybe you are. Maybe you’re not. My challenge to you is, if you haven’t yet put on an event, set a date. Set a date that is comfortable for you, okay but don’t just go, “I’ll do it in 12 months’ time” because you’ll just put it to bed, and you won’t do anything about it. I want you to think of a day, say 6 months’, 5 months’ time, pick the date and reverse engineer. Work backwards of what you actually need to have done or set in place in order for that to happen.

Okay, don’t get scared about, “Oh, I don’t know if people will turn up. How do I even get people to my event?” You’re never going to get people to your event if you don’t have a date set to start with, so you need to start with that first. I hope those couple of tips have helped reinvigorate your mindset because, look, we’re all students of life.

We’re always continually learning, and what can happen at times is we get so stuck into your own business that we forget about that we want to actually be out there as well and going and attending events, learning.

Not only that, the great thing about when you’re attending events, you actually get to network with people. In the industry this day and age, the good old saying of “It’s not what you know. It’s who you know” is a very, very valuable point. Get out there. Start learning. Start educating.

Start sharing what it is that you know with other people as well and go out there and do your best because that’s all we can ask for, right? Do your best. Go put on the event, whether you’ve got 5 people to start with …

My first ever event, yeah, I had like 5 people in the audience. For me, it was like, “Whoa.” It was 5 people that wouldn’t be hearing my message otherwise, so think about it like that. It’s not about having 1,000 people in a stadium.

That will come if, of course, that’s your dream of … If that is your dream or not. If it isn’t, well, then whatever it is for you. Maybe 5 people in an audience is perfect for you, depending on what it is you offer.

The message that I really want to get out to you here is, “Go out there. Start learning. Start educating, and then start sharing as well.”

Hope you’ve enjoyed that, and I’ll see you on the next episode.

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