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Transcription:
Are you spending time doing the right things, but at the wrong time?
Hey, it’s Brett Campbell here, creator and founder of Authority Academy. Today I want to talk about a topic that I think is strife in the entrepreneurial world. It’s this topic of, “Are you working on the right things, but at the wrong time?” You see that so often.
With the creation of Authority Academy and the Authority Roadmap, where we literally have a nine step system, what it takes to really build an online presence, to build an online business, and to really become and authority in your particular industry, no matter what industry.
We’re not going to go into those nine components right now, but I want to talk about a couple of those and maybe create some light bulbs for you right now.
I see so many entrepreneurs, they come to me, and they’re going, “Brett, I need more leads. I need more fans on my Facebook page.” I’m like, “Cool, okay. I get that. We do need that, so it is a right thing, but is it the right time for you to be focusing on that?”
In the Authority Roadmap, one of our first steps is what we call the foundation.
The next step is the customer and community. It’s really getting clear on what it is that you are wanting to do with your business.
Why are you in business? What are you looking to achieve? What’s your vision? What’s your mission? What’s your values? Who is your actual customer? What’s the point of going out there and getting more fans when you don’t really know who your actual customer is?
That’s some really important things to think about. That’s where I come up with this concept of working on the right things but at the wrong time.
I ask you, “Are you currently working on the right things at the wrong time?” Are you trying to create a brand new webinar funnel when you don’t even have the foundations of your business set?
I want you to think about that. I want you to create a little list of all the things that you’re working on right now. Then I’m going to put a link below this to the Authority Roadmap so you can check it out, the nine phases, the nine steps that we must go through.
There’s too many people working on the right things at the wrong time.
I hope that’s not you, but if it is, I hope this has created a little bit of awareness around that for you. Click the link below, you’ll be able to check out the Authority Roadmap and go check out, are you actually working on the right things at the right time?
Thank you and I hope you enjoyed this tip today. I’ll see you on the next one.
